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Do you ever find yourself tossing and turning at night, wondering what the Backstreet Boys are up to, and hoping it’s creating their own celebrity tequila? Then do I have news for you!
In an interview with Tasting Table, the Boys spoke on their love for Mexico’s national spirit and revealed their plans to enter the celebrity booze game. It doesn't seem like a bad idea; Clooney and Co. sold Casamigos for a billi to liquor giant Diageo last June, and in a world like this, who couldn’t use a few more commas in their bank account? Even former *NSYNC rival Justin Timberlake has Sauza 901.
As for the Boys, there's just one issue—they haven't found a partner. Tequila is a highly regulated spirit; legally speaking, it must be "manufactured in Mexico in compliance with the laws of Mexico regulating the manufacture of Tequila for consumption in that country." In other words, until they find someone in Mexico to help them develop, produce, and distribute the stuff, all they’re going to be is incomplete.
More than that, we're already facing an agave shortage, so if A.J., Nick, Howie, Kevin, and Brian are serious about making their foray into the tequila business, they'd better act fast.
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