It was previously announced that Netflix was producing a new Sabrina-focused series that would serve as a companion show to the hugely popular teen series Riverdale. The original 90s Sabrina the Teenage Witch TV show was based on an Archie Comics series of the same name, but was much more wholesome than the “darker” new show, which is said to be based on the Archie Comics series, The Chilling Adventures Of Sabrina.
Sharing the poster on Twitter, Riverdale and Sabrina showrunner Roberto Aguirre-Sacasa wrote: “Here we go! So exciting…..#Sabrina #Chilling” You can see that tweet and the poster below.
Warner Bros. also tweeted out the image but in the form of a new bag. “The cat’s out of the bag! Official CHILLING ADVENTURES OF SABRINA bag for Comic-Con 2018,” they wrote. You can see that tweet below.
Aguirre-Sacasa previously shared a picture of the cat that is set to portray Salem, writing “Ladies and gentlemen, meet #Greendale’s latest resident. All hail, Salem!”
Production on the show began back in February, with Mad Men star Kiernan Shipka cast as the leading role. Speaking of the casting, Aguirre-Sacasa said: “We’re all such huge fans of Kiernan’s work that when we started talking about who this new incarnation of Sabrina could be, her names was on everyone’s wish list.”
He continued: “This is a darker, more macabre version of Sabrina, and we’re incredibly excited for people to see Kiernan make this iconic character her own.”
Archic Comics boss Jon Goldwater added: “I am thrilled that Kiernan is playing Sabrina and have no doubt that she will embody the strength, courage and boldness that has made the character a fan favourite.”